We accidentally stumbled into a creative masterclass when we started watching On Brand with Jimmy Fallon.
It reminded us why we got into this business in the first place — and instantly lit a fire to be even bolder in how we show up for our clients and prospects. (As if we weren’t bold enough already. 😉)
The Power of Being “Boldly Creative”
Everyone in marketing talks about being creative, but few talk about what it means to be creatively aligned. Fallon’s show didn’t just showcase branding; it showed how brands come alive when creativity connects directly to a goal, a message, or an emotional truth.
Take the Dunkin’ campaign. The challenge was to connect with the average Dunkin’ consumer. The winning concept from Ryan focused on workers — the everyday heroes fueling up for their shifts. His idea: deliver Dunkin’ boxes in unique, industry-related packaging, paired with limited-edition swag that celebrated their trades. Smart. Simple. Spot-on.
Another week, contestants tackled a feel-good revival for Pillsbury — something that reminded people of the brand’s quality, warmth, and nostalgia. The winning concept? Inviting audiences inside the Doughboy’s home, sparking that irresistible sense of connection and comfort that made people instantly care again.
That’s the part that hit home for us.
At Blue Ridge Creative Marketing, we’ve always believed that creativity should move people: we personally love to make them laugh, stop mid-scroll, or see something familiar in a new light.
Watching On Brand reignited our drive to think louder, bolder, and more strategically for every client we serve.
We started asking ourselves new questions:
- What if every campaign we created could make people smile and think?
- What if our ideas didn’t just grab attention — but earn it?
- What if we brought that same On Brand energy to our own community?
Taking That Energy Local
That mindset shift showed up immediately in our work. Recently, when we pitched a new campaign for our city’s tourism board, we didn’t just build a presentation: we built an experience.
We asked ourselves, “How can we show the heart of this city in a way no one’s ever seen before?”
We dug into what makes our area special — the people, the charm, the little moments that make someone say, “Yeah, I could see myself living here.”
The result? A story-driven campaign that went way beyond the typical “visit here” language.
Instead, we focused on why people fall in love with this place — why they stay, why they come back, and why it’s more than just a dot on a map.
Every element was built to be scroll-stopping and emotionally resonant — vibrant visuals, strong storytelling, and a tone that felt both proud and playful.
It didn’t just inform people; it made them feel something.
A Team Fueled by Collaboration
One of the biggest takeaways from On Brand is that great creativity doesn’t happen in isolation.
It happens when different minds bring their strengths to the table — just like Fallon’s contestants, who often had to merge opposite skill sets: strategists, videographers, performers. writers, photographers and designers.
That same energy fuels our team at Blue Ridge Creative Marketing. Every person here has a different creative muscle, and together, those strengths create something unstoppable.
From our visual designer to our content strategist, we craft stories that stand out, differentiate brands, and stop you from scrolling.
The Takeaway
Being on brand doesn’t mean playing it safe. It means showing up fully — as who you are, what you believe in, and why it matters.
At Blue Ridge Creative Marketing, that’s exactly what we do:
We help brands, businesses, and communities tell their stories in ways that feel alive.
We’re ready for our next client — the one who’s ready to be bold, break the mold, and stand out in a saturated crowd.
Because great marketing doesn’t just get attention. It earns it.
Book a free call with Amanda and Aaron today at www.calendly.com/blueridgemarketing
