We often write about our work, our ideas, industry news + views, marketing tips & tricks, or whatever else is on our minds... there's always something going on in our heads.
Let’s face it the 'second screen' is here.
We spend A LOT of time on our phones these days. Be it commuting to work on the subway, waiting for our food at a…
The idea of commoditization transposed to brand is, in reality, what commoditization is: the (slow) death of relevant value - i.e. becoming a stale brand.
But,…
It turns out consumers want more from a brand than just the brand using cause related marketing to take a stance on a social cause. In fact, they want brands…
Brand positioning (sometimes referred to as a positioning strategy or brand strategy) is the act of designing the company’s offering and image to occupy a…
Marketing and advertising are subjective in nature, and your target audience probably doesn’t care about how great and awesome your product is.
So how do you…
It is possible to be successful building a brand from scratch. However, it has become a lot more complex, and also a lot easier than ever before (depending on…
