We often write about our work, our ideas, industry news + views, marketing tips & tricks, or whatever else is on our minds... there's always something going on in our heads.
Marketing and advertising are subjective in nature, and your target audience probably doesn’t care about how great and awesome your product is.
So how do you…
It is possible to be successful building a brand from scratch. However, it has become a lot more complex, and also a lot easier than ever before (depending on…
In order for mobile app platforms to survive, it’s critical to continue achieving profitable user acquisition. However, mobile advertising is a constantly…
In this line of work, I oftentimes hear clients and prospective clients confuse marketing advertising and branding, and they also tend to use the terms…
A good brand story is important… You only have one Brand Community.
You understand who they are, what they want or need from you, where they are coming…
Web design mistakes can harm your new business in more ways than you may know.
So, you’ve started your own business. Congrats! You’ve put all your ideas out…