We often write about our work, our ideas, industry news + views, marketing tips & tricks, or whatever else is on our minds... there's always something going on in our heads.
Brand positioning (sometimes referred to as a positioning strategy or brand strategy) is the act of designing the company’s offering and image to occupy a…
Marketing and advertising are subjective in nature, and your target audience probably doesn’t care about how great and awesome your product is.
So how do you…
It is possible to be successful building a brand from scratch. However, it has become a lot more complex, and also a lot easier than ever before (depending on…
In order for mobile app platforms to survive, it’s critical to continue achieving profitable user acquisition. However, mobile advertising is a constantly…
In this line of work, I oftentimes hear clients and prospective clients confuse marketing advertising and branding, and they also tend to use the terms…
A good brand story is important… You only have one Brand Community.
You understand who they are, what they want or need from you, where they are coming…
