If you’re a local business trying to stand out in search, local SEO is non-negotiable—and it all begins with your Google Business Profile.
Think of your listing as the digital front door to your brand. When someone searches for services “near me,” Google prioritizes businesses with strong SEO signals and business profiles—like consistent updates, positive reviews, and complete business info. If you’re not showing up there, you’re invisible.
At Blue Ridge, we help businesses harness the power of localized SEO by optimizing their Google Business listings for real-world results.
What Is Local SEO, Really?
Local SEO (search engine optimization) focuses on increasing your visibility in local search results on Google. It’s how your business appears when someone nearby types:
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“barber near me”
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“best psychiatrist in Wilmington NC”
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“pet groomer open now”
Your Google Business Profile is central to this strategy. When optimized correctly, it boosts your chances of being seen by people who are actively searching for exactly what you offer. Localized SEO also helps ensure that you show up in Google Maps and local pack results, where your potential customers are most likely to engage.
What Goes Into a Strong Google Business Profile?
Since February 2025, we’ve been managing the Google listings for Capeside Psychiatry, a North Carolina-based mental health provider. Their success shows how powerful localized SEO can be when done right.
Here’s what we do each week for them:
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Respond to all patient reviews to build trust and improve relevance
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Regularly update FAQs to reflect common search queries
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Upload high-quality images that showcase their spaces and services
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Share fresh updates from their social media to keep content relevant
Results After 90 Days of Google Business Optimization Focus
Jacksonville, NC Location
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Primary Actions (calls, directions, website clicks):
📈 380 (Oct–Dec 2024) ➝ 525 (Feb–Apr 2025) — 38% increase -
Profile Views:
👀 1,200 ➝ 1,900 — 58% increase
Wilmington, NC Location
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Primary Actions (calls, directions, website clicks):
📈 1,200 ➝ 1,400 — 17% increase -
Profile Views:
👀 3,060 ➝ 5,000 — 63% increase
Those numbers represent more than metrics—they show real growth in visibility, awareness, and engagement thanks to localized SEO done right.
Which Businesses Benefit the Most from SEO & Strong Google Business profiles?
If people search online before visiting or calling your business, you need local SEO. Period. Here are just a few industries that can’t afford to ignore it:
- Gyms and Fitness Studios
- Hair Salons and Barber Shops
- Spas and Wellness Clinics
- Medical and Mental Health Practices
- Bars and Restaurants
- Pet Groomers and Animal Hospitals
- Auto Repair Shops
- Cleaning Services and Home Contractors
- Daycares and Learning Centers
- Retail Stores and Boutiques
- Chiropractors and Physical Therapists
- Tattoo and Piercing Studios
Whether you rely on appointments, foot traffic, or phone calls—Google is your biggest referral source.
Stand Out From The Competition
All this isn’t just about showing up—it’s about standing out. A strong Google Business Profile builds trust with potential customers, drives website clicks, and puts your business on the map—literally.
Want to grow your business without guessing your way through local SEO?
Limited-Time Offer: Save $600 This Year
We’re offering $50 off per month when you sign a 12-month Google Business Listing Optimization contract—with easy month-to-month payments. That’s expert-level Google Business profile support for less than the cost of one new customer.
