Brand Awareness Campaign Tides Beverage 2025 | Blue Ridge

A new tide is riding in.

Starting Summer 2025, we teamed up with Wilmington, NC based Tides Beverage Co. to help promote their taproom and launch their brand new coastal-inspired adult beverage line featuring spiked tea and lemonade, beer, cider, seltzer, and even THC infused seltzer.

We put our design, content, and strategy skills to work! Through coastal themed ads and local partnerships, we created a brand awareness campaign that brought attention to these new home-grown beverages and helped sell the Coastal NC laid-back, beach vibe lifestyle - drink in hand!

CLIENT

YEAR

2025

SERVICES

Graphic design, photography, copywriting, art direction, brand management

For the launch of their initial drinks, Low Tide Spiked Lemonade & High Tide Spiked Tea, we leaned heavily into coastal style and themes to highlight their connection to Coastal NC, introducing them as locally made, and perfect for the Summer beach and costal lifestyle.

Through a social media overhaul, print advertising, and local partnerships, Low Tide Spiked Lemonade and High Tide Spiked Tea sales are on a steady rise, Wilmington is starting to know their names (and tastes), and they're on their way to becoming locally "famous" with distribution in bottle shops, bars, and other retailers planned for end of Summer 2025.

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