Brand Awareness Campaign Tides Beverage 2025 | Blue Ridge

A new tide is riding in.

Starting Summer 2025, we teamed up with Wilmington, NC based Tides Beverage Co. to help built their brand and launch their brand new coastal-inspired adult beverage line featuring spiked tea and lemonade, beer, cider, seltzer, and even THC infused seltzer.

We put our design, content, and strategy skills to work! Through coastal themed ads and local partnerships, we created a brand awareness campaign that brought attention to these new home-grown beverages and helped sell the Coastal NC laid-back, beach vibe lifestyle - drink in hand!

CLIENT

YEAR

2025

SERVICES

Graphic design, photography, copywriting, art direction, brand management

We leaned heavily into coastal style and themes to highlight their connection to Coastal NC, introducing them as locally made, and perfect for the Summer beach and costal lifestyle - encouraging folks to share the moment with a Tides in hand.

Through a social media overhaul, print advertising, local partnerships, and a campaign centered on "sharing the moment, the sales are on a steady rise, Wilmington is starting to know their names (and tastes), and they're on their way to becoming locally "famous" with distribution in bottle shops, bars, and other retailers in Eastern NC ticking up.

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