THE CHALLENGE
New brands don't have the luxury of recognition.
Tides Beverage Co. entered a crowded beverage market filled with established brands and familiar names.
The challenge wasn't simply introducing another drink... it was creating a brand people would remember and giving them a reason to choose local.
THE INSIGHT
People don't buy beverages.
They buy the moments that come with them.
Our research pointed toward something bigger than product features. After years of isolation from COVID, people were looking for connection, shared experiences, and brands that reflected the way they wanted to spend their time. We positioned Tides as the drink that belongs in those moments.
"Don't just sell the drink, sell the lifestyle."
THE STRATEGY
Building a brand people wanted to belong to.
We treated Tides Beverage Co. and Tides Taproom as one connected ecosystem. The beverage became the symbol of the experience, while the taproom became the place where that experience came to life. Every campaign, partnership, and piece of content reinforced that relationship.
Great marketing partners and truly dedicated to helping small businesses be successful. I hired them to help with our brand strategy & design and leveraged their graphic design skillset. Highly recommend.
- AJ NELSON, TIDES BEVERAGE CO.
THE TAKEAWAY
Great beverage brands don't compete on taste alone.
They create a lifestyle people want to be part of.
For Tides Beverage Co., we built more than awareness - we created a brand awareness campaign that connected a new local brand with the moments that define life on the North Carolina coast.
CLIENT:
Tides Beverage Co.
INDUSTRY:
Beverage, THC, retail
SERVICES:
Brand strategy, creative direction, social media, advertising
TIMELINE:
2025
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