THE CHALLENGE
A growing brand needed to evolve.
Big Kyle had built a reputation for authentic BBQ, but their branding and website weren’t keeping pace with the business.
They needed a refreshed identity and digital experience that could support growth while staying true to what made the brand memorable.
THE INSIGHT
The best restaurant brands sell the experience.
Customers don’t just connect with food - they connect with the story, personality, and feeling behind it.
Big Kyle BBQ needed a brand and website that captured the craft behind their BBQ while making it easier for customers to engage and order.
"Big flavor deserves a bigger experience."
THE STRATEGY
Refining a brand rebuilding the experience.
We refreshed Big Kyle’s visual identity with a more cohesive design system and translated that foundation into a modern website experience.
Every element was designed to feel bold, authentic, and easy to navigate - from brand storytelling to online ordering.
THE BRAND REFRESH
A stronger identity for a growing audience.
We refined the visual language with updated typography, colors, and design elements that better represented Big Kyle’s personality and growing reputation. The refreshed identity created a flexible foundation for digital, partnerships, merchandise, and future expansion.
THE RESULTS
A digital experience built for growth.
The refreshed brand and website helped Big Kyle BBQ better showcase their story, improve engagement, and create a stronger path from discovery to purchase. The new website delivered:
+28%
Users
+43%
Engagement time
+25%
Sales volume
Blue Ridge built my first site years ago and has since taken it from great to greater... Nothing but top notch.
- CHEF KYLE NORRIS, BIG KYLE BBQ
THE TAKEAWAY
Great brands grow. Their digital experience should grow with them.
For Big Kyle BBQ, becoming the official BBQ pattern of the Washington Commanders and Baltimore Orioles was a big deal. We created a refreshed brand and website experience that honors their roots while helping them compete at a bigger level.
CLIENT:
Big Kyle BBQ
INDUSTRY:
Restaurants, Hospitality
SERVICES:
Brand design, creative direction, web design, content strategy
TIMELINE:
2025
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