What's your alibi?

South Riding Inn, had just developed an exclusive craft beer with the help of James River Brewery in Scottsville, VA. The new IPA was affectionately named “Alibi IPA”. After Alibi turned out to be a huge hit for the restaurant, and would go into permanent rotation on their taps, they needed a nice craft beer logo design for the new brew.

CLIENT
South Riding Inn
YEAR

2018

SERVICES

Graphic design, Logo design

It’s hard to advertise an exclusive product without even having a logo design in place! We rolled up our sleeves and got to work right away creating a craft beer logo design for Alibi IPA from scratch! We used a mixture of vintage beer label elements with a design that helped showcase the ‘hoppiness” of the beer, while highlighting its name and exclusivity to SRI.

After many drafts, the final logo came into place achieving everything it set out to achieve. Bold, masculine, and very 'hoppy'. The logo has since been used in various ads for South Riding Inn, and is even being placed on a custom made tap handle in the bar.