THE CHALLENGE
Don't let a great offer blend into the background.
Bowstring had a constant stream of specials, events, and featured offerings - but getting customers to notice them was another challenge.
We turned the venue's existing digital displays into another opportunity to grab attention and drive action.
THE INSIGHT
Your best advertising might already be in the building.
Instead of treating Bowstring's screens as static menu boards, we turned them into high-impact creative placements that could change with the moment.
"If you've got the screens, make them worth watching."
THE WORK
Built for the moment.
We created playful, high-resolution animated ads designed to make Bowstring's specials, food, drinks, and live music impossible to miss. The creative could shift with the programming, giving the venue a flexible way to promote whatever needed attention that day.
Very professional and creative with their approach. Blue Ridge has always gone above and beyond to make sure our small business has what it needs to be successful.
- ALEX GEORGE, BOWSTRING
THE TAKEAWAY
Good advertising meets people where they are at.
For Bowstring, that meant turning the screens already surrounding customers into an active part of the marketing strategy - not just another place to display information.
CLIENT:
Bowstring
INDUSTRY:
Bar & Restaurant, Hospitality
SERVICES:
Brand strategy, advertising, copywriting, graphic design
TIMELINE:
2024 – 2026
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