An e-commerce website for pen lovers
Artisan pen craftsman Michael Hardin came to us in need of a major branding initiative: a complete rebrand and a newly updated e-commerce website design to go with it. His business recently changed names from Hardin Brothers Woodworks to Hardin Penworks. So, with a new name in place, the next step was a new logo with new brand colors, styling, and fonts. We experimented with several ideas before landing on what you see here.
CLIENT
YEARS
2017 - 2018
SERVICES
Web design, E-commerce setup, brand design
After the logo was in place, we used it as the base for the construction of the new e-commerce website design. The new site, a beautifully designed, minimal, and simplistic experience for shoppers and visitors was a much welcomed update from their old business site.
The new e-commerce website design does exactly what it needs to do: tell the Hardin Penworks story, show what they do and who they are, showcase their pens, and allow for online shopping directly from the site, making it extremely easy to navigate and user friendly for all.
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