For the love of beer and (bull) dogs
In February 2018, we were approached to put together a new event brand design, logo, and event poster for the Animal Protection Society of Durham’s annual “Pints for Paws” craft beverage festival. Since it was for a good cause, we figured why not? After several different drafts and versions of the logo concept, we finally landed on the one show here. It does a good job of getting the point across that the event is beer-focused and has something to do with animals (dogs in particular).
CLIENT
YEARS
2018
SERVICES
Brand design, Logo design, Graphic design
Because this event was in Durham, NC, we got the idea to use the colors from the Durham flag to incorporate into the logo. A silhouette of the Durham skyline was also used throughout the event brand design collateral to help identify the event with the city. The finished product is a clear, playful, and to-the-point logo and event poster that does a good job of connecting the annual charity event with the city and communicating what the event is all about!
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