Beer and food, and food and beer.

South Riding Inn turned to us for a little help in rejuvenating their brand and expanding their sales. They were already known as a great local place to drink, but, we wanted to help highlight the great food options they offered. With an updated menu put in place by the restaurant’s new GM and executive chef, the timing was perfect for a transformation. We got to work on several digital advertising campaigns ASAP!

"Sales are up about 10% from last year. I credit a lot to the brand updates and creative campaigns Blue Ridge has been able to put together."


Good food = good mood.

We went to work on streamlining the brand’s color palette and style, and put together a few digital ads highlighting their food options and the great daily food specials they have throughout the week. The majority of these ads ran on social media platforms. Not only did the restaurant start seeing a growth of online influence, but, because of their new and more modern style, sales started increasing – particularly in the food department. Shown here are just some of the first ads used.