THE CHALLENGE
Business growth had exposed the gaps.
House of Pickleball had built an incredible community, but its website no longer reflected the experience members enjoyed in person.
The challenge wasn't simply to modernize the design... it was to make discovering programs, booking courts, and exploring the club feel effortless.
THE INSIGHT
Great sports facilities remove friction.
When people are excited to play, every unnecessary click gets in the way.
We focused on creating a familiar, intuitive experience that lets visitors spend less time figuring out the website and more time planning their next match.
"Good websites explain. Great websites get out of the way."
THE EXPERIENCE
Familiar by design.
Rather than reinventing how players interact online, we leaned into patterns they already knew. The interface feels intuitive from the first click, making it easy to explore programs, reserve courts, and find the information they need.
WEBSITE DESIGN
Clean, fast, & built for movement.
A refreshed visual style, improved mobile performance, and subtle interactive moments create an experience that feels modern without distracting from what matters most... getting people on the court.
These guys are good! If you’re looking For help with web design, graphic design or social media/marketing support in North Carolina make sure you include a call to them!
- TODD MUFFLEY, HOUSE OF PICKELBALL
THE TAKEAWAY
Great websites don't just organize information.
They make people understand it.
For Terra Metals, we created a mining website design experience that communicates the scale of the company, the confidence of its leadership, and the opportunity behind its flagship project.
CLIENT:
House of Pickleball
INDUSTRY:
Sports, recreation
SERVICES:
Web design, creative direction, UX strategy
TIMELINE:
2025
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