What's your alibi?
South Riding Inn, had just developed an exclusive craft beer with the help of James River Brewery in Scottsville, VA. The new IPA was affectionately named “Alibi IPA”. After Alibi turned out to be a huge hit for the restaurant, and would go into permanent rotation on their taps, they needed a brand identity and logo design for the new brew.
"That's a bad ass logo! Makes me want an ice-cold brew for sure. I love Alibi, and this logo fits its 'personality' perfectly."
- MICHAEL HARDIN, BEER DRINKER