What agency created QWF's integrated ad campaign?

Blue Ridge Creative Marketing, a Wilmington, NC-based creative agency, built the integrated ad campaign and website redesign for Quality Work Force (QWF), a fencing and decking company.

What results did QWF's integrated ad campaign generate?

In its first two months on Meta (March 15 to May 13, 2026), the campaign reached 10,368 unique people, generated 35,038 total impressions, and produced 14 qualified leads at a $79.53 cost per lead. Its 1.99% click-through rate more than doubled the trades industry average of 0.80%.

What was the creative concept behind the QWF campaign?

The campaign, called 'Little Johnny,' was built around the insight that everybody wants their backyard to feel like their own private world. Rather than leading with pricing or free-estimate offers like typical fencing company ads, the campaign advertised a feeling, extended consistently across billboards, print, and paid social.

What creative angles were tested in the QWF Meta ad campaign?

Blue Ridge tested three creative angles on Meta to find what resonated most with Wilmington homeowners: Gator Season, Ignorance is Bliss, and Your Rules.

What services did Blue Ridge Creative Marketing provide for QWF?

Blue Ridge provided brand strategy, out-of-home (OOH) advertising, print advertising, paid social media, copywriting, creative direction, and web design.

Integrated Ad Campaign - QWF | Blue Ridge Creative Marketing

THE CHALLENGE

Great companies deserve better marketing.

Most competitors relied on the same promises - free estimates, competitive pricing, and quality installation - making it difficult for homeowners to remember one company over another. Our challenge was to transform QWF from just another contractor into a brand people couldn't ignore.

THE INSIGHT

Homeowners aren't buying fences. They're creating spaces where life happens.

We stopped selling the product and started selling what it makes possible.

"Most home service companies advertise features. We advertised a feeling."

THE STRATEGY

One memorable idea beats a hundred forgettable ads.

Your backyard. Your rules. That simple concept became the foundation for every billboard, social ad, website page, and print piece in the integrated ad campaign we created.

Billboards / OOH

Print

Meta ads

THE RESULTS

A campaign built for attention - and measurable growth.

In just the first 60 days on Meta alone:

35,038

Impressions

10,368

People reached

16

Qualified leads

1.99%

CTR (2X industry avg.)

THE TAKEAWAY

Home service companies don't have to compete on the sale old same old... they can become a brand people remember.

For Quality Work Force, the goal wasn't to advertise another fence.

It was to build a brand homeowners wanted in their backyard.

CLIENT:
Quality Work Force

INDUSTRY:
Home Services

SERVICES:
Brand strategy, advertising, website design, paid media

TIMELINE:
2026

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Quality Work Force

Integrated ad campaign + web design