THE CHALLENGE
Simple. Different. Easy to navigate.
Coastline needed a website design that reflected its brand without looking like every other healthcare practice in the area.
The goal was to make a complex range of services easy to explore while letting the passion behind the practice shine through.
THE INSIGHT
Healthcare doesn't have to feel clinical.
Chris and Star McKinley are serious about helping people feel their best. We wanted that passion to come through without overcomplicating the experience.
So we kept the strategy simple: make the experience as approachable as the people behind the practice.
"Helping people feel better should feel good, too."
THE STRATEGY
Let the people behind the practice shine through.
Rather than overloading the site with information, our website design focused on intuitive navigation, clear content, and an experience that lets Coastline's personality come through. The result is a site that makes it easy to learn more while communicating how seriously Chris and Star take their work.
THE EXPERIENCE
More than just easy to use.
The UX was designed to make moving through the site feel intuitive and engaging. Parallax features, horizontal scrolling, and thoughtful page structure add movement and personality without getting in the way of the information patients came to find.
Blue Ridge is a pleasure to work with! They are fast, effective and efficient... always deliver on time. Last but certainly not least: They're super fun to work with!
- CHRIS MCKINLEY, COASTLINE WELLNESS
THE TAKEAWAY
Good healthcare websites make the right information easy to find.
For Coastline Wellness, we created a digital experience that combines intuitive UX with a distinctive visual presence - making it easier for potential patients to understand the practice and take the next step.
CLIENT:
Coastline Wellness
INDUSTRY:
Healthcare
SERVICES:
Web design, creative direction, SEO, copywriting, UX strategy
TIMELINE:
2024
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