A bold web redesign for a new era.
Red's Corner - a locally owned beer garden and food truck park spread across two acres in the heart of downtown Southern Pines, NC - had built something genuinely special: 225+ live music bookings a year, a rotating cast of gourmet food trucks, a 12-tap craft bar, and a community following that voted them Best of the Pines in six separate categories.
Their website wasn't keeping up. It wasn't reflecting the energy of the place, wasn't easy to navigate, and wasn't giving first-time visitors a clear sense of everything Red's has to offer. So we got to work on a wordpress web redesign for a new era at Red's.
CLIENT
YEAR
2026
SERVICES
Web design, UX/UI, Copywriting, Creative direction
OUR APPROACH:
We rebuilt the site around three goals: make it feel like Red's, make it easy to use, and make it work harder for the business. That meant leaning into the brand's bold, welcoming personality from the first scroll - leading with a full screen video hero showing what makes Red's worth visiting (the food, the drinks, the live music, the atmosphere) -rather than burying it in generic copy.
We restructured the user experience navigation to surface the things visitors actually want to know (what's on tap, who's playing, what food trucks are rolling in), and built in interactivity that keeps the experience dynamic as those things change week to week. The result is a web redesign that's as bold and lively as the venue itself.
THE RESULT:
The end product is a website redesign and user experience that allows the site to finally match the venue. Red's Corner now has a digital home that communicates its energy, earns trust with first-time visitors, and makes it easy for regulars and newcomers alike to plan their visit, explore the lineup, and find their way to food, drinks, and fun at 901 SW Broad Street.
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