Unique legal representation & the UI design to match
In late 2020, Richmond traffic/criminal defense attorney Samantha Upton approached us with a (top secret) mission. She was going to leave her current firm to go out on her own. Before she launched into the world of building her own law firm, we advised her that she should have some things set up before announcing the big news- mainly branding of her firm, a logo, and a custom website & UI design that showed off her personality, why she practices law, and didn't look like a generic "keyword" stuffed lawyer site.
CLIENT
YEARS
2020 - 2021
SERVICES
UI design, Web design, Branding, Content writing
Samantha has a 'fun' and straight-to-the-point style about her. But she truly means business when it comes to her clients and what she does. The unique logo, along with the refined color palette became key to helping define the Upton Law brand overall, along with a mixture of serif font for headings and san-serif body copy.
A built in contact form through the Clio suite allows for easy CRM directly between the site and Clio law software service. The color palette, along with subtle pattern infusion, and beautiful imagery of Samantha and RVA make the site stand out with just enough texture to keep it interesting, set it apart from other local attorney websites, and help tell her story.
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