Taking dispensary brand design *higher*.
After great success since opening their first store in 2023, Wilmington Dispensary planned to expand with several new locations across the Wilmington NC area. They turned to us to develop dispensary brand design that feels modern, trustworthy, and built to scale in a highly regulated cannabis market. The goal was to create a visual brand system that could stand out on the shelf, in-store, and online while remaining approachable to a wide range of customers.
CLIENT
YEAR
2026
SERVICES
logo design, brand style guide, illustration, creative direction
Operating in a highly regulated and competitive industry, the Wilmington Dispensary brand design project required a brand system that could appeal to both first-time customers and seasoned consumers. The identity needed to feel established and compliant without sacrificing warmth, creativity, or approachability.
We developed a comprehensive brand identity rooted in clarity, consistency, and flexibility. This included a primary logo system, supporting typography, color palette, iconography, and visual guidelines that could easily scale across retail signage, packaging, digital platforms, and in-store materials.
The result is a cohesive, recognizable brand presence that feels both elevated and accessible. The brand design system allows for easy expansion as new products and sub-brands are introduced, while maintaining a strong, unified brand experience across every customer interaction. The refreshed brand has helped Wilmington Dispensary establish credibility in the local market, improve brand recognition, and create a strong foundation for future growth.
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