Why Taboo Marketing Might Just Be Your Secret Weapon
Let’s talk about the elephant in the room – or rather, all those industries that make people shift uncomfortably in their seats when they come up at dinner parties. You know the ones: cannabis dispensaries, adult toy shops, funeral homes, addiction recovery centers, and yes, even those brands selling products for “down there” health issues.
Welcome to the wild world of taboo marketing, where the rulebook gets thrown out the window and creativity becomes your best friend.
What Exactly Is Taboo Marketing?
Taboo marketing is the rebellious cousin of traditional advertising.
We’re talking about promoting products and services that make people blush, whisper, or change the subject entirely. These aren’t industries that can just toss money at a Facebook ad and wait for results—trust us, they’ve tried.
From advertising bans to platform restrictions to that one aunt who still pretends not to know what you do—these brands face a unique mix of challenges. But here’s the kicker:
What seems like a roadblock? Might actually be your brand’s biggest superpower.
Why Taboo Marketing Is Actually Pretty Brilliant
- You Get to Be the Real Deal
While other brands are busy crafting perfect, sanitized messages, taboo marketers get to be refreshingly honest. When you’re selling something people actually need but are embarrassed to talk about, dropping the corporate speak and getting real creates instant connection. Your customers aren’t looking for another polished sales pitch—they want someone who gets it and isn’t weird about it. - Less Competition, More Opportunity
Here’s a fun fact: most marketers run screaming from taboo industries faster than people leave a bad first date. This mass exodus creates a golden opportunity for those brave enough to stay. With fewer players in the game, you’ve got more room to establish your brand, experiment with messaging, and build genuine relationships with your audience. - Customer Loyalty That Would Make Disney Jealous
When someone finds a brand that treats them with respect in a space where they’ve felt judged or ignored, magic happens. These customers don’t just buy—they become evangelists. They stick around longer, spend more, and recommend you to their friends (albeit sometimes in hushed tones over coffee). - Innovation Born from Necessity
Can’t advertise on Google? Time to get creative with content marketing. Banned from Instagram? Hello, email newsletters and community building. These restrictions force taboo marketers to think outside the box, often pioneering strategies that mainstream marketers later steal—I mean, “adopt.”
The Playbook for Taboo Marketing Success
- Become the Wikipedia of Your Niche
Education is your golden ticket. People are curious about taboo topics but don’t know where to get reliable information. Become their go-to source. Create content that answers the questions people are too embarrassed to ask their friends. You’ll build trust while positioning yourself as the expert who’s not afraid to tackle the tough topics. - Build Your Tribe
Create spaces where your customers can connect without judgment. Online communities, forums, or even good old-fashioned email lists can become powerful assets. When people feel like they belong somewhere, they’re more likely to stick around and bring friends to the party. - Master the Art of Channel Surfing
Since traditional advertising channels often give taboo industries the cold shoulder, successful brands become masters of diversification. Podcasts, influencer partnerships, content marketing, direct mail, carrier pigeons—okay, maybe not that last one, but you get the idea. The key is being everywhere your audience hangs out, even if it’s not where everyone else is advertising.
Playing Nice While Breaking Rules
Here’s the thing about taboo marketing: with great power comes great responsibility (thanks, Spider-Man). The goal isn’t to shock people for shock’s sake or push boundaries just because you can. It’s about creating genuine connections while gradually making society a little more comfortable with important conversations.
This means staying compliant with regulations, respecting community standards, and never exploiting vulnerable people. Think of yourself as a friendly rebel, not a chaos agent.
The Future Looks Interestingly Taboo
As society evolves and platforms adapt (slowly but surely), taboo marketing continues to push boundaries and create new possibilities. The brands mastering these approaches today aren’t just surviving, they’re thriving and paving the way for more open, honest marketing across all industries.
Taboo marketing proves that sometimes the best strategy is the one nobody else wants to try. It’s messier, more challenging, and definitely more interesting than traditional marketing. But for those willing to embrace the chaos, the rewards go way beyond typical marketing metrics to include genuine impact and the kind of customer loyalty that marketing textbooks dream about.
So, ready to join the rebellious side of marketing? The water’s warm, and the competition’s practically nonexistent. At Blue Ridge Creative Marketing, we specialize thinking outside the box to help get your brand noticed, no matter if you’re in a taboo industry or not. Marketing is full of bad rules, and conventions… and we think bad rules are made to be broken. Let’s chat about your next marketing or advertising project.
4 of the Best Hosting Providers with Customer Service: Approved By Blue Ridge
We’re all about empowering business owners to take control of their online presence. But even if you’re the roll-up-your-sleeves type who likes to manage your own website, having a solid backup team in your corner is key. That’s where great hosting providers come in – ones that offer reliable uptime, intuitive dashboards, and (most importantly) excellent customer service when you need it most.
If you’re looking for a hosting provider that gives you the tools to be hands-on without feeling stranded especially in a pinch, here are our top picks for the best hosting providers with customer support.
1. Bluehost – Great for WordPress Users & Growing Sites
Why we recommend it:
Bluehost is one of the most beginner-friendly hosting providers out there, especially for WordPress users. Their dashboard is easy to navigate, making it simple to manage your site, email accounts, and backups on your own.
But what really makes Bluehost stand out is their 24/7 customer support — via live chat or phone — with actual humans who can walk you through even the trickiest issues.
Best for:
✔ WordPress-based websites
✔ DIY site managers who still want expert help when needed
✔ Small to mid-sized businesses looking to grow
2. GoDaddy – Ideal for All-in-One Web Solutions
Why we recommend it:
GoDaddy is more than just a hosting provider — it’s practically a one-stop shop for everything from domains to email marketing to website builders. If you’re someone who wants to manage a lot of your online operations in one place, GoDaddy is a strong contender.
Their customer service is available 24/7, and they offer guided support options like “Do-It-With-Me” services, which are perfect if you need help setting something up without handing over full control.
Best for:
✔ Business owners juggling multiple digital assets
✔ Those who prefer an all-in-one platform
✔ People who like having the option to call in reinforcements
3. Hostinger – Budget-Friendly with Surprisingly Strong Support
Why we recommend it:
Hostinger is perfect for those just getting started or working with a lean budget. It offers a sleek control panel, one-click WordPress installs, and solid performance — all at a very competitive price. But don’t let the low cost fool you — their 24/7 live chat support is responsive and helpful, even for trickier technical issues.
Best for:
✔ Beginners and solopreneurs
✔ Businesses on a budget
✔ DIYers who still want support when they need it
4. WP Engine – Premium Hosting for WordPress Power Users
Why we recommend it:
WP Engine is built exclusively for WordPress, so if you’re all-in on WordPress and want a high-performing, ultra-secure, fully managed environment, this is your best bet. It’s more expensive than shared hosting, but you get what you pay for — including top-tier 24/7 support, staging environments, daily backups, and lightning-fast load times.
Best for:
✔ Agencies, creators, and high-traffic WordPress sites
✔ Business owners who want zero downtime
✔ Users who want to focus on content while WP Engine handles the tech
Final Thoughts
You don’t have to be a tech genius to manage your own website — but you do need a hosting provider that has your back. Whether you’re tweaking your design, setting up email accounts, or fixing a plugin that crashed your homepage at midnight, having a real support team in place makes all the difference.
At Blue Ridge Creative Marketing, we help our clients build beautiful, functional websites — and we always recommend starting with the right foundation. Choosing a hosting provider that offers both independence and support is one of the smartest moves you can make.
Need help setting up your site or choosing the best plan? Let’s chat. We’re here to make sure you’re never flying solo online. Email us at hello@weareblueridge.com.
The Secret to Local SEO Success? Your Google Business Profile
If you're a local business trying to stand out in search, local SEO is non-negotiable—and it all begins with your Google Business Profile.
Think of your listing as the digital front door to your brand. When someone searches for services “near me,” Google prioritizes businesses with strong SEO signals and business profiles—like consistent updates, positive reviews, and complete business info. If you’re not showing up there, you’re invisible.
At Blue Ridge, we help businesses harness the power of localized SEO by optimizing their Google Business listings for real-world results.
What Is Local SEO, Really?
Local SEO (search engine optimization) focuses on increasing your visibility in local search results on Google. It’s how your business appears when someone nearby types:
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“barber near me”
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“best psychiatrist in Wilmington NC”
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“pet groomer open now”
Your Google Business Profile is central to this strategy. When optimized correctly, it boosts your chances of being seen by people who are actively searching for exactly what you offer. Localized SEO also helps ensure that you show up in Google Maps and local pack results, where your potential customers are most likely to engage.
What Goes Into a Strong Google Business Profile?
Since February 2025, we’ve been managing the Google listings for Capeside Psychiatry, a North Carolina-based mental health provider. Their success shows how powerful localized SEO can be when done right.
Here’s what we do each week for them:
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Respond to all patient reviews to build trust and improve relevance
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Regularly update FAQs to reflect common search queries
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Upload high-quality images that showcase their spaces and services
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Share fresh updates from their social media to keep content relevant
Results After 90 Days of Google Business Optimization Focus
Jacksonville, NC Location
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Primary Actions (calls, directions, website clicks):
📈 380 (Oct–Dec 2024) ➝ 525 (Feb–Apr 2025) — 38% increase -
Profile Views:
👀 1,200 ➝ 1,900 — 58% increase
Wilmington, NC Location
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Primary Actions (calls, directions, website clicks):
📈 1,200 ➝ 1,400 — 17% increase -
Profile Views:
👀 3,060 ➝ 5,000 — 63% increase
Those numbers represent more than metrics—they show real growth in visibility, awareness, and engagement thanks to localized SEO done right.
Which Businesses Benefit the Most from SEO & Strong Google Business profiles?
If people search online before visiting or calling your business, you need local SEO. Period. Here are just a few industries that can’t afford to ignore it:
- Gyms and Fitness Studios
- Hair Salons and Barber Shops
- Spas and Wellness Clinics
- Medical and Mental Health Practices
- Bars and Restaurants
- Pet Groomers and Animal Hospitals
- Auto Repair Shops
- Cleaning Services and Home Contractors
- Daycares and Learning Centers
- Retail Stores and Boutiques
- Chiropractors and Physical Therapists
- Tattoo and Piercing Studios
Whether you rely on appointments, foot traffic, or phone calls—Google is your biggest referral source.
Stand Out From The Competition
All this isn’t just about showing up—it’s about standing out. A strong Google Business Profile builds trust with potential customers, drives website clicks, and puts your business on the map—literally.
Want to grow your business without guessing your way through local SEO?
Limited-Time Offer: Save $600 This Year
We’re offering $50 off per month when you sign a 12-month Google Business Listing Optimization contract—with easy month-to-month payments. That’s expert-level Google Business profile support for less than the cost of one new customer.
At Blue Ridge, we’re not your average agency—we’re #SurprisinglyDifferent. Let's make sure your business gets found first.
Learning & Implementing the 4 Steps of Branding
Branding isn’t just about a logo (although that’s part of it) — it’s the entire experience people have with your business, and it works on a psychological level.
Whether you’re launching a new company or refreshing your current identity, strong branding lays the foundation for recognition, trust, and growth. Here are the 4 steps of branding essential to helping build a successful brand:
1. Brand Discovery: Know Who You Are
Before you can truly create a brand, you need to understand who you are and what makes your company different. This stage in the 4 steps of branding involves defining your mission, vision, values, audience, and competitive landscape. Ask yourself:
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What problem do we solve?
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Who are we speaking to?
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What sets us apart?
A clear brand strategy ensures that everything you create moving forward has purpose and consistency.
2. Brand Identity Development: Give Your Brand a Face and Voice
Once you know who you are, it’s time to express it visually and verbally. The next stage in the 4 steps of branding includes the visual and messaging elements that communicate your brand personality to the world.
Key components of brand identity include:
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Logo: The visual anchor of your brand.
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Color palette: A specific set of colors that convey emotion and enhance recognition.
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Typography: The fonts you use across print and digital channels.
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Imagery and design elements: Icons, graphics, and photography style that support your message.
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Voice and tone: The way you speak to your audience—whether it’s casual and playful or formal and authoritative.
These elements should all work in harmony to create a consistent and memorable experience for your audience. A strong brand identity not only makes you recognizable, but it also helps build emotional connections with consumers over time (if even subconsciously).
3. Brand Implementation: Bring It to Life
With your identity established, it’s time to apply it across all customer touchpoints. This includes your:
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Website and digital platforms
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Social media channels
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Marketing materials
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Business cards and signage
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Packaging and product design
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Internal documents and employee communications
Every interaction a person has with your brand should feel cohesive. Consistency builds trust—and trust builds loyalty.
Brand implementation is also where you begin to see how your identity functions in the real-world. It’s important to have clear brand guidelines so that everyone in your organization (and any external partners) knows exactly how to use your brand elements correctly.
4. Brand Management & Growth: Keep It Strong
Branding doesn’t stop once your assets are live. Ongoing brand management from a trusted and professional brand manager or marketing/creative agency ensures consistency, strengthens recognition, and adapts to growth. This step includes:
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Monitoring how your brand is perceived by the public
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Training your team to uphold brand standards
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Refining your brand as your business evolves
A strong brand is built intentionally—step by step, and following the 4 steps of branding will help you build your brand with intention. Skipping or rushing any part of the process can lead to confusion with your audience, missed opportunities, and a weaker connection with your audience.
Your brand is your business’s most valuable asset. It influences how people perceive you, trust you, and choose you. By following the essential 4 steps of branding, you’re not just building a ‘brand’. You’re building a relationship with your audience that can stand the test of time.
Remember, branding is really all about consumer psychology. It’s much deeper than slapping a logo on your product or service. Take the time to do it right, and your brand will pay dividends for years to come.
At Blue Ridge Creative Marketing, we specialize in brand strategy and design in the Wilmington, NC area to help make your company shine and stick out amongst the crowded marketplace.
Ready to create a brand that attracts new customers and keeps them coming back for more? Let’s chat. Email us at hello@weareblueridge.com to get started!
How the 7 Ps of Service Marketing Drive Success in the Restaurant Industry
At Blue Ridge Creative Marketing, we help hospitality brands grow by digging into what really shapes the customer experience—and one of the most effective frameworks we use is the 7 Ps of service marketing.
Originally an expansion of the traditional marketing mix, the 7 Ps of service marketing offer a powerful lens for restaurant owners and managers to understand and improve every touchpoint in their business. Here’s how each P applies to restaurants—and why getting them right matters.
1. Product: More Than Just a Meal
2. Price: Value That Matches the Experience
3. Place: Make It Easy to Dine With You
4. Promotion: Tell Your Story Loud and Clear
5. People: Your Service Is Your Signature
6. Process: Smooth Operations, Satisfied Customers
7. Physical Evidence: What Customers Can See and Feel
Final Thoughts
At Blue Ridge Creative Marketing, we specialize in helping restaurants and hospitality brands thrive with marketing strategies based on the 7 Ps of service marketing that feel as personal and inviting as a great meal. Ready to elevate your brand? Let’s talk.
Creative as Hell: Why the Toughest Brands Are the Most Creative
In a market flooded with sameness, what actually sets the toughest brands apart?
Not just endurance. Not just brand strategy. Creativity.
The toughest brands that thrive in times of chaos—economic uncertainty, shifting platforms, rising competition—aren’t the ones playing it safe. They’re the ones that dare to be weird, bold, unexpected. They create new value when everything feels like it’s falling apart.
The Economy’s Rough. Your Brand Doesn’t Have to Be.
Inflation is sticking. Consumers are pulling back. Marketers are seeing budgets slashed and expectations raised. Growth feels hard-won.
But here’s the wild part: some of the strongest brands in history were forged during economic collapse.
During the Great Depression, Kellogg’s didn’t pull back. Their competitor, Post, cut their marketing spend and froze. Kellogg’s did the opposite. They launched Rice Krispies, doubled their ad budget, and leaned into radio—an emerging channel at the time. That bold move catapulted them ahead. They didn’t just survive—they dominated.
In 2020, as COVID-19 hit and masks became scarce, Etsy turned a chaotic moment into community-powered innovation. Within weeks, they mobilized over 20,000 sellers to make cloth masks. Sales exploded, and Etsy earned a reputation as both helpful and nimble. That wasn’t luck. That was creative leadership in a crisis.
Even Nike—one of the biggest brands on the planet—built its edge by leaning into controversy and culture. Remember the Colin Kaepernick ad? Risky, but unforgettable. They bet on values, on storytelling, and on being bold. Creativity made Nike not just a shoe brand—but a movement.
Creativity Is the New Brand Toughness
Here’s how creativity gives brands the grit they need to thrive—even when the ground’s shaking.
1. Find What Everyone Else Is Missing—and Exploit It
Tough brands aren’t just tough. They’re perceptive.
They don’t follow the noise—they tune into what others ignore.
Whether it’s a cultural tension, a market gap, or a tiny unmet need, creativity helps you build real value in unexpected places.
Creative brands create value from what others miss.

2. Show, Don’t Just Say
Modern audiences can smell fake from a mile away. Brands that thrive don’t just preach—they prove. That takes creative execution, not just creative messaging.
Creative brands walk the walk—even under pressure.
3. Reframe What You Already Do
Sometimes, resilience means reinvention. But other times, it’s all about reframing your message so people see it in a radically new way.
Liquid Death didn’t invent water. They just put it in a tallboy, slapped on metal band aesthetics, and marketed it like it could fight demons. The result? An $800 million brand built on reframing something boring as something badass.
Creative brands make the familiar unforgettable.
Your Competitors Are Playing It Safe. That’s Your Advantage.
In a noisy market, brands that blend in disappear. Creativity gives you edges. Angles. Reasons for people to remember your name.
It’s not optional anymore. It’s how you survive.
It’s how you lead.
Creativity isn’t fluff. It’s your toughest asset.
So lean in. Say the weird thing. Try the bold format. Build the new idea.
Be creative as hell. Be #SurprisinglyDifferent.
Need help getting your brand to break through? Blue Ridge Creative Marketing specializes in creating surprisingly different work in web design, graphic design, branding, social media marketing, advertising, and more that breaks through the noise. Contact us today via email at hello@weareblueridge.com.