Handcrafted with love (and skill).
Artisan pen craftsman Michael Hardin came to us in need of a major branding initiative: a complete rebrand and a newly updated website to go with it. His business recently changed names from Hardin Brothers Woodworks to Hardin Penworks. So, with a new name in place, the next step was a new logo with new brand colors, styling, and fonts. We experimented with several ideas before landing on what you see here.
"If you want to change the world, pick up your pen and write."
- MARTIN LUTHER
More than just another pen.
After the logo was in place, we used it as the base to design the new website. The new site, a beautifully designed, minimal, and simplistic experience for shoppers and visitors was a much welcomed update from their old business site. It does exactly what it needs to do: tell people what they do and who they are, showcase their pens, and allow for online shopping directly from the site, making it extremely easily navigable and user friendly for all.
