Custom events done safely.
Shortly after launching, The Shed, a RVA based rental start-up, needed some ideas to help them get through COVID-19. The 1st of which: Celebration Park. A 6,000 acre escape for weddings, corporate gatherings, music events, & more, with rentable tents, flooring, fine china, DJ’s, tables/chairs, & much more to make your day perfect (despite the pandemic). This called for a simple landing page & UI design!Strategically, we wanted to merge The Shed’s current brand standards with something a little more ‘refined’ & sophisticated to appeal to a larger, more professional audience interested in weddings & large gatherings. We relied a lot more on blue than green to help sell the “sophistication” & professionalism. A custom script font in the logo led viewers to see it was a more serious side of The Shed.
If you build it , they will come...
A more “upscale” brand identity that mixes well with The Shed’s main dark blue color scheme (the green took away from the ‘classy’ experience we wanted) along with beautiful imagery came together perfectly. A beautiful mix of The Shed’s traditional font (Work Sans) and an understated script font for “celebration” helps grab the users’ attention, & showcase that Celebration Park is a more mature place to book all of your weddings & upscale events through COVID-19 season & beyond.The landing page & UI design showcase the beauty of the landscape, make it super easy to navigate on screens of any size, and allows folks to easily see what’s included in each package with drop-down menus, and a straightforward contact section at the bottom allows folks to easily reach our for more info. So far, with digital and radio advertising, word's been getting around, and Celebration Park Is starting to gain interest from folks & even book weddings and other events fir the spring.
