OOH advertising that 'hits' the spot
At the beginning of 2025, Signature Wealth Strategies, a regional wealth management company, was set to sponsor the new concession stand at a local indoor Pickleball facility. They needed some bold OOH advertising to highlight their company, but also a connection to pickleball & the local area to tie them to the target audience of retired folks who frequent the pickleball facility. a 9'x18' indoor billboard right above the new concession stand sounded just perfect - so we got to work!
CLIENT
YEAR
2025
SERVICES
Graphic design, strategy, advertising
Our two OOH advertising concepts highlighted Signature Wealth's tagline of "Lifestyle. Retirement. Legacy.". but with the added word "pickleball" after "retirement" in a playful handwritten style that was sure to catch the pickleball fanatics attention & help keep Signature Wealth Strategies top of mind with the players that frequent the pickleball facility.
One concept was put together with a 'honeycomb' design that highlighted important life events for families and retirees, helping forge an emotional connection. The other concept included imagery of a woman standing on the beach with her dog by her side looking into the ocean, forging a connection to the local area & showing that like a good dog, Signature Wealth will be by your side through it all... with a little bit of pickleball thrown into the mix for good measure!
