THE CHALLENGE
The website didn't feel like the place.
Seven Mile Post already had a loyal following and a strong personality. Its website just wasn't communicating either one.
We needed to create a digital experience that captured the energy of the bar while making it easier for people to find the music, drinks, events, and information.
THE INSIGHT
People don't visit a bar's website to read about the bar.
They want to know what's happening tonight.
The new website redesign needed to sell the experience... not just provide information. That meant putting the music, drinks, atmosphere, and personality of Seven Mile Post front and center.
"All tracks lead to live music, drinks & more."
THE STRATEGY
Bringing the bar's personality online.
We built the website redesign around what makes Seven Mile Post different: live music, great drinks, local character, and a place people actually want to spend time. A refined visual system, custom photography, and a more cohesive brand voice brought those elements together across the digital experience.
WEBSITE REDESIGN
Built around the experience.
Rather than burying the good stuff behind layers of navigation, we made the things people care about easiest to find - from upcoming events and live music to food, drink specials, and the overall Seven Mile Post experience.
THE TAKEAWAY
Your website should feel like your brand.
For Seven Mile Post, that meant a website redesign creating a digital experience with the same personality as the bar itself - loud, local, welcoming, and built around a damn good time.
CLIENT:
Seven Mile Post
INDUSTRY:
Bar & Restaurant, Hospitality
SERVICES:
Web design, creative direction, content strategy, brand refinement
TIMELINE:
2024
rgba(188, 45, 51, 1)
C00 M76 Y73 K26
#BC2D33
rgba(47, 46, 46, 1)
C00 M02 Y02 K86
#2F2E2E
rgba(247, 247, 247, 1)
C00 M00 Y00 K03
#F7F7F7
