Seven Mile Post

Social media advertising

Social media advertising

HOME / WORK / SEVEN MILE POST

SOCIAL STRATEGY / CONTENT CREATION / DESIGN

Seven Mile Post already had what most brands spend years trying to build: personality. We turned that personality into a social strategy built around the things people actually come there for - cold drinks, live music, good food, and a good time. The result was a social presence designed to keep the bar top of mind and give Wilmingtonians more reasons to stop by.

THE CHALLENGE

Give people a reason to show up.

Seven Mile Post had the personality, the atmosphere, and the programming. The challenge was turning all of it into social media advertising content that could compete for attention in Wilmington's crowded bar scene.

social media design seven mile post

THE INSIGHT

Don't advertise the bar. Advertise the night.

People aren't scrolling social media looking for a bar. They're looking for what's happening tonight.

We built the strategy around the experiences Seven Mile Post could offer - from live music and food to drinks, events, and the spontaneous nights that make a local bar worth coming back to.

"Don't just give people something to see... Give them somewhere to go."

THE STRATEGY

Built around the Seven Mile experience.

We developed a social content system that gave every part of the brand a role - from live music and events to food, drinks, and the personality of the people behind the bar.

The content wasn't designed to simply fill a calendar. It was designed to make people want to be there.

THE CONTENT

Make the feed feel like the place.

We created a mix of photography, graphics, promotional content, event posts, and paid social designed to keep Seven Mile Post relevant throughout the week - Different content. Same personality.

Seven Mile Post social media design advertising
seven mile post website redesign
Seven Mile Post social media design advertising
Seven Mile Post social media design advertising
seven mile post social media advertising
seven mile post social media advertising
Seven Mile Post social media design advertising
seven mile post social media advertising
seven mile post social media advertising

PAID SOCIAL

Turn attention into foot traffic.

Organic content built the personality. Paid social helped put it in front of the right people.

We used targeted advertising to reach Wilmington area audiences with timely promotions, events, and reasons to visit - extending the brand beyond its existing followers.

THE RESULTS

More attention. More reasons to show up.

In just the first 90 days, the strategy turned Seven Mile Post's social presence into a consistent driver of local awareness, engagement, and event promotion.

+50%

Followers

+82%

Audience reach

+112%

Views

+124%

Interactions

The result: a social presence that didn't just look active... it gave Wilmington a reason to go out.

THE TAKEAWAY

Local brands don't need to act bigger.

They need to feel more relevant.

For Seven Mile Post, we turned an already distinctive local personality into a social presence that keeps the bar part of the Wilmington conversation - and gives people a reason to show up.

CLIENT:
Seven Mile Post

INDUSTRY:
Bars & restaurants, Hospitality

SERVICES:
Creative direction, organic social, paid social, brand strategy

TIMELINE:
2024

rgba(188, 45, 51, 1)
C00 M76 Y73 K26
#BC2D33

rgba(47, 46, 46, 1)
C00 M02 Y02 K86
#2F2E2E

rgba(247, 247, 247, 1)
C00 M00 Y00 K03
#F7F7F7

NEXT ITEM

Americans for Prosperity Political Mailer Design
AFP political mailer design

Privacy Preference Center

Privacy Preferences