THE CHALLENGE
Starting over isn't easy.
Changing the name is one thing. Convincing people to embrace an entirely new concept is another.
Tides needed to introduce a new identity, build recognition for its beverage brand, and generate consistent foot traffic... all while competing in Wilmington's crowded hospitality scene.
THE INSIGHT
People don't gather around products.
They gather around moments.
Rather than treating the taproom and beverage company as separate brands, we positioned them as one connected experience. Tides Beverage Co. became the drink. Tides Taproom became the place to share it. That single idea guided every post, campaign, and event we created.
"We didn’t just create content. We created a reason for people to show up."
THE STRATEGY
Every post had a purpose.
Instead of filling a content calendar, we built a creative system centered around community, coastal living, weekly events, and the shared moments that make people choose one place over another.
Every piece of content reinforced the same message while introducing customers to both the taproom and the growing Tides Beverage brand.
THE RESULTS
Building awareness - and bringing people in.
Within the first three months, the strategy delivered measurable growth across nearly every key metric:
+18.5%
Avg. MoM sales growth
+1,000
Followers (across Instagram + FB)
+91%
Instagram reach
+132%
Instagram views
+106%
Content interactions
Great marketing partners and truly dedicated to helping small businesses be successful. I hired them to help with our brand strategy & design and leveraged their graphic design skillset. Highly recommend.
- AJ NELSON, TIDES TAPROOM
THE TAKEAWAY
Great hospitality brands don't sell products.
They create places people want to be.
For Tides Taproom, social media became more than a marketing channel... it became the bridge between a new beverage brand, a new taproom, and a growing community.
CLIENT:
Tides Taproom
INDUSTRY:
Bar, restaurant, hospitality
SERVICES:
Brand strategy, creative direction, organic social, paid social, design
TIMELINE:
2025
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